As 1 of (over) 140.000 members of FC Barcelona I strongly disagree with that movement,cause the shirt of Barca was like a flag during the hard Franco years. FC Barcelona will give 0,7% of its income to Unicef via the Fundacio Barcelona and 1,5 million euros/year for 5 years. The good thing is that you can still buy a shirt without Unicef ad at club's BOTIGA.Ad will be added (and payed) only if you wish,like the number and player's name.